About Us

Morris Wilburn is the founder and principal of Advanced Customer Analytics. He has over 25 years of professional experience performing advanced statistical analyses, working in the areas of the customer experience, market segmentation, brand, new product development and pricing. He has conducted studies in over 40 countries, in industries ranging from surf boards to helicopters, and from financial services to service on Alaska cruises.

He has held marketing science positions at The Gallup Organization, Market Probe and SDR Consulting. He is author of the book Managing the Customer Experience: A Measurement-Based Approach and coauthor of Linking Customer and Employee Satisfaction to the Bottom Line.

He has a Master's Degree in Sociology with a specialization in survey research methodology from the University of Chicago, with additional Master's level training in advanced statistical analysis from that institution.